Year In Review: Growth of Smartphones and Tablets in 2013
With 2013 coming to a close it is time to look back at the year that was. For the world of technology 2013 has been a very good year. This is especially true for the mobile realm as 2013 was a year when mobile devices became even more prominent in our everyday lives.
Recently Nielsen released information that showed just how the use of mobile devices has grown in 2013 with two different reports. In their study about percentage of TV homes that own devices Nielsen found that 65% of Americans mobile subscribers who are of the age 18 or older own a smartphone in 2013. This is a 21% jump from where smartphone use was in 2011. The jump is even bigger for tablet devices, which is at 29% in 2013, compared to only 5% households owning a tablet in 2011. While DVD Players (83%), HDTV (83%) and PCs (80%) were the dominate devices in these households the growth in smartphones and tablets growth was much more substantial between 2011 and 2013 than any other device.
This growth in the smartphone and tablet devices in 2013 made way for more of a change in how people are spending their time online. In fact, the top 10 web brands, which included Google and Facebook, saw a slight drop in average unique audience during 2013. This slight drop in audience through web browsers can be attributed to the growth in the use of smartphone apps. When looking smartphone app use, the same web giants saw a big increase in their smartphone apps being downloaded and used, with Facebook, Google Search and Google Play, YouTube and Google Maps leading the way amongst iPhone and Android smartphone owners 18 and older.
Speaking of iPhone and Android, this year saw the Android OS and Apple iOS dominate the US smartphone operating system market share with 52% and 41%, respectively. As seen by this number Android OS continues to be #1 in the US as it maintained the 52% market share it had in the previous year. Also, while Apple’s iOS is still #2 at 41% of the US market share it is an increase from 2012’s 35% market share. This increase in market share may be attributed to Blackberry’s diminishing market presence, which went from 7% market share in 2012 to 3% market share in 2013.
There was a time where we all dreamed of the Star Trek future. While the holodeck has yet to become a reality, sadly, the touch screen future is here with smartphone and tablet devices continue to grow their presence in our everyday lives. Moving forward it will be very exciting to see what kind of smartphones will produce next, what apps will become the next hot download, how the Android OS and Apple iOS continue to grow, what Blackberry’s next move will be and how Windows Phone will increase its presence in the market with recent announcements.