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RIM Drops Research in Motion And Rebrands As Blackberry, Trading As BBRY

RIM (Research in Motion) is a Canadian designer, manufacturer and marketer of wireless devices and solutions for the worldwide mobile communications market. The company is best known as the developer of the BlackBerry smart phone.

During the BlackBerry 10 event that took place in New York, CEO Thorsten Heins announced that his company will no longer be known as Research In Motion. The company was finally aligning its branding and company name by rebranding itself as Blackberry.

“We have reinvented the company, and we want to represent this in our brand,” Heins said. “One brand. One promise. Our customers use a BlackBerry, our employees work for BlackBerry, and our shareholders are owners of BlackBerry.” CEO Thorsten Heins said in his speech at the event.

In addition to the new branding, RIM is changing its stock symbols to reflect the change: it will be listed under BBRY on NASDAQ, and BB on the Toronto Stock.

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