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Vogue and Samsung’s Cool Campaign

Samsung X Vogue Lookbook_05

Collaborating with Vogue, Samsung unveiled a summer advertising campaign called “The Cool Circuit.” In the campaign, the Galaxy S5 and Gear were styled together with chic accessories from brands like Moschino, Nicholas Kirkwood and Swarovski and designers like R.J. Graziano and Kenneth Jay Lane.

This not only brings the new Samsung products to high-fashion prominence but also draws attention to the state-of-the-art technology Samsung is already known for. The campaign creates focus on innovative features like the heart-rate sensor and water-resistance.